COLOR PLANNING FOR BUSINESS AND INDUSTRY America’s outstanding authority on color and lighting shows how the proper color strategy in your business can increase sales, improve efficiency, and attract greater attention to your products, byHoward Ketcham,printed in 1958.This item is a book 6 1/2" by 9 3/4" 274 page hard cover with dust jacket copy. This item is in fair condition, the dust jacket has some tears and soiling and rubbing too, previous owner’s name is written inside, pages are clean and tight.Chapters include:how color sells, the uses of color through the ages, how you can benefit from color research, what you can learn about color from supermarkets, color and lighting in the display window. This book has some illustrations, and much, much more.Thanks for Looking.A20***Powered by eCRATER . List your items fast and easy and manage your active items.