You are looking on one6 1/4" by 9 1/2"621page hardcover copy of "ADVERTSING ITS ROLE IN MODERN MARKETING" printed in1961,byS. Watson Dunn.This book is in faircondition with a little bit of soiling and rubbing of the covers, previous owner's name written inside, all pages are clean and tight. Chapters include:background for advertising, the institutions of advertising, planning the advertising campaign, communicating the advertising idea, the advertising media,and much, much more. Thanks for Looking.A12***Powered by eCRATER
