You are looking on one book 8" by 10 1/4" 694 Page hardcover copy of "MARKETING" byWilliam Zikmund & Michael D'Amico, printed in 1989.This item is in good condition with a little bit of soiling and rubbing of the covers, some pages are highlighted with color, all pages are clean and tight.Chapters include:the nature of marketing, environmental opportunities and constraints, information management, understanding the consumer decision-making, sociological factors and consumer behavior, and much, much more.This is a heavy volume. Thanks for Looking.A24***Powered by eCRATER
