You are looking on one 6 3/4" by 9 1/2" 648 Page hardcover copy of "STRATEGICMARKETING CASES AND APPLICATIONS" printed in 1983byDavid W. Cravens and Charles W. Lamb Jr.This book is in very good condition witha little bit of fading of the spine.Chapters include: strategic analysis, planning and control, strategic analysis and business strategy, target market strategy, marketing program positioning strategy, strategic marketing in action, and much, much more. Thanks for Looking.A1***Powered by eCRATER
